By Carrie Adams

Even before the sun began to rise over 42nd and Broadway, the short course of the Reebok Spartan Race Times Square Challenge was fully illuminated and the grounds were buzzing with activity.  Encased beneath a clear plastic tent were a dozen obstacles, signatures of the normally much longer course.

“It’s an urban experience!” exclaimed Joe De Sena, one of the Spartan Race founders and CEO.  “Let’s see how fast our Spartans can move today!” 

Before the event officially began at 11AM, various media outlets, Spartan staff, and some new faces settled into Heartland Brewery just around the corner from the downtown demonstration.  The new faces belonged to Reebok staffers.  Before long, Joe Desena addressed the crowd, joined by Yan Martin, Head of Global Brand Marketing from Reebok.  Over the course of fifteen minutes, De Sena and Yan outlined the ground-breaking multi-year partnership of the company that first pioneered the sport of Obstacle Course Racing and the global fitness brand company that would help bring it the masses, both in the United States and Internationally.   In addition to the global partnership, Spartan unveiled plans for an upcoming Spartan Sprint at Citi Field April 13, 2013.  The event, previously released to a small internal Spartan community already boasts nearly 1,000 registrants already.

Brooklyn Decker and Tiki Barber

The agreement would bring with it apparel, footwear and accessories and the Reebok Spartan Race will be featured in the brand’s upcoming global marketing campaign – the first time obstacle racing has been featured in a major campaign. Reebok also plans to develop a range of products specifically created for the demands of Reebok Spartan Race athletes, which will be available in fall 2013.

By 11AM the course itself was in full swing.  Spectators stopped and watched as Spartans of all ages navigated the short course in the early afternoon hours.  Joined by familiar faces from Team X-T.R.E.M.E. the onlookers were treated to an inspirational sight of the team taking on the course together.  Later, former professional football player Tiki Barber and actress Brooklyn Decker would take on the course.  Barber, a ten-year veteran of the New York Giants loved his experience on the course telling ESPN, “I might start training for the real one to see if I can do it. This might be something I’ll gravitate toward.”

Resident Spartan champion Hobie Call, who was also announced as a new Reebok athlete went head-to-head with CrossFit Games athlete, Spencer Hendel with Hendel besting Call by a mere 11 seconds in the tight race.   He looks forward to the upcoming Citi Field Sprint.  As the day wound down and the last of the Spartan crossed the finish line, it was one of the most exciting day in Spartan’s history.  With a new partner and the first race

Hobie Call and Spencer Hendel

of 2013 set to kick off January 26th and 27th in Temecula, it looks like the sport of Obstacle Course Racing (OCR) is on the rise.  Lace up those Reebok kicks… it’s going to be an epic year of racing!

For more on our Reebok Spartan Race Times Square Challenge, you can visit our FB page.  For additional photos taken on the day of the Challenge, click HERE.  Our season kicks off this weekend in SoCal, stay tuned for all the exciting news coming out of HQ!

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Brands Launch New Collaboration with Reebok Spartan Race Times Square Challenge” in New York City; a Celebration of America’s Newest Sport: Obstacle Racing

Canton, MA [January 17th, 2013] – Reebok, the global fitness brand, and Spartan Race, the world’s leading obstacle racing series and Outside Magazine’s Best Obstacle Race in 2012, have today announced a multi-year partnership. The collaboration marks Reebok’s commitment to one of the world’s newest and fastest growing sports – obstacle racing.

As part of the multi-year collaboration, Reebok will be the title sponsor for the global race series beginning with the first race of the season at Vail Lake Resort in Temecula, CA on January 26th and 27th, and the official apparel, footwear and accessories supplier for the Reebok Spartan Race series. In addition, the Reebok Spartan Race will be featured in the brand’s upcoming global marketing campaign – the first time obstacle racing has been featured in a major campaign. Reebok also plans to develop a range of products specifically created for the demands of Reebok Spartan Race athletes, which will be available in fall 2013.

The partnership was launched with a traffic-stopping live event in New York – The Reebok Spartan Race Times Square Challenge. Times Square’s first ever extreme obstacle race saw hundreds of contestants take part including actress/model Brooklyn Decker; former NY Giants All-Pro Tiki Barber; Spartan Race Champion Hobie Call; and Spencer Hendel, winner of the Obstacle Course event at the 2012 Reebok CrossFit Games.  The Times Square course featured a 7 ft. wall climb, a mud crawl with barbed wire, a 10 ft. high Hercules Hoist, a 75 ft. sandbag carry, and other obstacles..

The tie-up between the two brands is built on shared values about the future of fitness. Reebok’s mission is to change the way people perceive, experience and define fitness and empower them to be physically, socially and mentally fit for life. Spartan Race is the perfect partner to help spread this message. Founded in 2010, the race series expects to attract 500,000 athletes in 2013, up from 350,000 in 2012, many of whom are people looking for a new alternative to more traditional forms of fitness.  Spartan Race currently has more than 2.3 million “likes” on Facebook and is one of the fastest growing series in the sport of obstacle racing.

Spartan is a timed event series featuring races at three escalating distances in locations worldwide. The series culminates in a world championship finale with a prize fund of over $500,000. As well as the competitive elite heats, Spartan Races are set up for all levels and ages of athlete to take part and engage in a new form of fitness.

“At Reebok, we recognize that the fitness landscape is changing. More and more, people are beginning to see fitness as part of their lifestyle rather than simply an activity, said Matt O’Toole, Chief Marketing Officer at Reebok.  “Spartan Race is at the forefront of this movement. It enables people to come together to experience fitness with a community of like-minded people – to take part in something that is challenging and daunting, but at the same time, inspiring and fun. This is what makes it so rewarding, and is a large part of what is fueling the incredible growth of the sport.”

Adds Spartan Race founder Joe De Sena, “Reebok shares our vision – they think, act, and live exactly like we do down to the last detail. Both organizations believe that through fitness, ordinary people can realize their full potential and reap benefits throughout their lives.

“Reebok will help us expand globally, pursue our goals of making obstacle racing an Olympic sport, share the healthy living we promote, and rip people off their couches and do what human beings were made to do: run, jump, sweat and climb,” De Sena said.

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games and main event partner and official apparel and footwear supplier for the 2013 Red Bull X-Alps. For more information, visit Reebok at Or, discover Reebok at the following locations:;;; and

About Reebok Spartan Race

Reebok Spartan Race, voted Outside Magazine’s Best Obstacle Race in 2012, is the world’s leading obstacle racing series and the first of its kind to have global rankings. With 350,000 participants in 2012 and 60 events planned for 2013, Reebok Spartan Race is making this one of the fastest growing sports in the world. Reebok Spartan Race is a timed event series featuring races at four escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions – with a half-million dollars in cash and prizes awarded in 2012 alone. While featuring competitive elite heats, Reebok Spartan Races are for athletes of all levels and abilities and are geared toward ripping people off their couches and into the outdoors.

You’ll Know at the Finish Line – A Spartan Guide to the Sport of Obstacle Racing, a new e-book from Spartan Race co-founders Joe De Sena and Andy Weinberg that inspires readers to find and unleash their inner warrior, is available for free on the company’s website.

Go to for more information, a schedule of events or to register for a Reebok Spartan Race. For videos, please visit

Spartan Race

Alfred Schreiber

Mobile: (646) 320 -5142

Jeff Blumenfeld

Direct: (203) 655-1600

Mobile: (203) 326-1200


Dan Sarro

Direct: (781) 401-4443

Richard Barker

Direct: +1.646.619.2805

Mobile: +1.917.287.9992

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by Carrie Adams

With 2013 looming large on the horizon, and much of the holidays behind us, we look forward to our Times Square demonstration on January 17th and the more than 60 events we have planned for Spartan venues around the globe in 2013.  Before we set foot on a race course in 2013, we want to give back to those hit hard by October’s super storm Sandy.  After all, Spartans give generously.  So we gave our friends at NYCares a call so we could find a way to roll up our sleeves and do what we do best – get dirty.

When we had to cancel our NYC Times Square event in the wake of Super Storm Sandy, we had no idea how much damage the storm would bring to the East Coast.  As we prepare to return on Thursday, January 17for our demonstration at Broadway Plaza between 42-43rd streets from 11AM – 2PM we want to show New York that Spartans also give generously with a two-day volunteer opportunity Saturday, January 12th and Sunday, January 13th to help those still rebuilding in the wake of the devastation.

Spartan Race is pleased to announce a two-day volunteer opportunity in conjunction with NYCares to help Muck Out some homes in Far Rockaway, Queens!  Nothing like doing some good and getting dirty in the process!  With nearly a dozen of our Street Team already on board, we can’t wait to get started!

The Spartan Muck Out will involve clearing debris and damaged items from homes, and removing drywall and other damaged parts of the buildings and will be led by experienced NYCares staff members or trained, experienced volunteers.

New York Cares was founded in the late 1980’s by a group of friends who wanted to take action against serious social issues facing the city and is now the city’s largest volunteer organization, running volunteer programs for 1,300 nonprofits, city agencies, and public schools.

There are different tasks at each location and volunteers should come prepared and flexible to participate in the entire process.

Date: Saturday, January 12 and Sunday, January 13th:

Volunteering Spartans will board a bus to Far Rockaway, Queens at 8AM where you will work to clear and clean out homes for residents. Once on site, all volunteers sign waivers, are given an overview, safety briefing, and provided supplies including tools, tyvek suits, and n100 dust masks (if necessary).  Volunteers are then divided into groups of between 8 and 12 and are directed to a home to work with.  Each volunteer work crew is led by an experienced staff member or a trained, experienced volunteer.

Time: Bus departure time: 8:00am
Bus return time: 6pm (depending on traffic)
Bus meet-up: 47 Trinity Place at the corner of Trinity Place and Rector Street in Downtown Manhattan.

To join in the clean-up process, Step 1 – Create an account here:
Step 2 – Go to this link and click sign up for Saturday, Sunday, or both.  (Link:
Step 3 – Show up and muck out!
Once you sign up you will receive an auto email with more details and my contact info.

Give back and get dirty!

There is no better way to begin the New Year than with a chance to do good and then a Spartan Race experience in Times Square that’s never been done before!  We look forward to returning to New York in the New Year!

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by Carrie Adams

Mark your calendars, Spartans!  Spartan Race is headed back to Times Square Jan. 17, 2013 for our Invitational Obstacle Race Demonstration but FIRST we’re making a pit stop in Far Rockaway, Queens to help out the victims of Super Storm in a joint effort with the non-profit organization,  New York Cares, to help those still recovering from the devastation.

For the first time, Spartan Race will be hitting up the urban jungle in a Times Square demo like you’ve never seen!  This invitational demo will feature some of our most beloved and feared obstacles and will have participants show the viewing public what a Spartan Race (well, short one) looks like!  We may even do a burpee or two as well, we’re known for those!   The Spartan Race Times Square Challenge is set for Thursday, Jan. 17, 2013, 11:00 a.m. – 2:00 p.m., at Broadway Plaza between 42nd and 43rd Streets, in Manhattan. (updated location)

Before the demo in Times Square goes down, Spartans will get a chance to get out into the community and help out those in need.  We’re announcing the Spartan Muck Out, a two-day volunteer project to help clean-up efforts in Far Rockaway, Queens, that will take place Saturday and Sunday, Jan. 12 and 13.  Both days, busloads of Spartan volunteers will depart 47 Trinity Place (corner of Rector Street) in downtown Manhattan at 8:00 a.m., returning at approximately 6:00 p.m.  The Muck Out will involve clearing debris and damaged items from homes and removing drywall and other damaged parts of buildings. Experienced New York Cares staff members or trained, experienced volunteers will oversee each work crew.

Joe D., Spartan founder and resident burpee dictator, Joe Desena is excited about bringing the world of Spartan Racing together with the world of Spartan charity.  As you know, Spartans give generously.  ”We are doing all we can to change lives all over the world with these events.  There is no better time to change your life than in the New Year.  That doesn’t just mean your body.  As Spartans, we want to give back and of course, we’re doing it in the best way we know how – by getting dirty!”

We’ll be joined by some familiar faces.  Team X.T.R.E.M.E. ( is heading out and bringing retired U.S. Army Sgt. Noah Galloway, (amputee of the left leg above the knee and left arm above the elbow), Eduard Lychik (single leg hip disarticulation), and Marine Corporal Todd Love (trimembral amputee of both legs above the knee and left arm below the elbow.)  We’ll have some of our elite racers and everyday competitors on hand as well, showing off the Spartan demonstration course!

Want to get involved in the Muck Out?

To join in the clean-up process, Step 1 – Create an account here:
Step 2 – Go to this link and click sign up for Saturday, Sunday, or both.  (Link:
Step 3 – Show up and muck out!
Once you sign up you will receive an auto email with more details and my contact info!

See you in the Big Apple!

About New York Cares

New York Cares is New York City’s largest volunteer organization. New York Cares runs volunteer programs for 1,200 nonprofits, public schools and city agencies to help people in need throughout the five boroughs. Since 1987, New York Cares has made it easy for all New Yorkers to work together to strengthen the city, and last year helped 400,000 New Yorkers in need. For more information, visit


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by Carrie Adams

Robert Duyos /Sun-Sentinel 

Even as Hurricane Sandy continues her rampage, the damage already done is staggering.  Forty deaths are being attributed to Sandy in the US, but 108 are reported dead as far south as Haiti and as far North as Canada.  Hundreds are being evacuated from New Jersey, the shore is devastated, almost seven million are still left without power in 15 states, and transportation has come to a standstill.  The Holland tunnel is still flooded, La Guardia, one of the busiest airports on the planet remains closed.   The people of the east coast are suffering and at HQ, we recognize that the immediate need of the people of New York, New Jersey and surrounding areas, not to mention the rest of the coast and as far inland as Wisconsin who are feeling the effects of the super storm.

In light of that, Spartan Race HQ has made the official determination that we will not be holding our Times Square Demonstration event November 1st as scheduled, rather, we will have a “Super Storm rain check” and hold the demonstration at a later date when New York is well on its way to recovery from the devastation.

Spartans are resilient, and we have a storied history with hurricanes and overcoming obstacles, but the decision to continue in light of the circumstances would not put the safety of the citizens of New York and the participants of the challenge at the forefront and that is unacceptable.  Furthermore, to detract media attention from so many people in need would not be in the Spartan code.

We look forward to announcing a new date in the near future but we want to help the situation NOW.

Photo from

How we and YOU can help:

The Spartan Code avows, “Spartans Give Generously” and with so many of our staff,  fellow Spartans, and friends affected and so many Spartans worldwide wanting to help we’ll be directing donations to the Red Cross to ease the suffering and lend a Spartan hand.  It’s easy to donate, simply click HERE or you can Text REDCROSS to 90999 to give $10 to American Red Cross Disaster Relief.

According to the Red Cross, blood donations are needed.  PLEASE GIVE BLOOD The storm has already caused the cancellation of Red Cross blood drives in the region, and more cancellations are expected. This has resulted in the loss of several hundred units of blood and platelets so far. The Red Cross has shipped blood products to hospitals in the affected area in advance of the storm as patients will still need blood and platelets despite the weather. If anyone is eligible, especially in places not affected by the storm, they are asked to please schedule a blood donation now.  To schedule a blood donation or get more information about giving blood, people can visit or call 1-800-RED CROSS (1-800-733-2767). To give blood, someone must be at least 17 years of age, meet weight and height requirements and be in general good health.

Every little bit helps and the most important thing we can promote right now at HQ is the safety and security of all those, up to 60 million who have been and continue to be in the line of Sandy’s fire.

More details on an upcoming “Super Storm rain check” date coming soon.

To the people waiting out the storm, picking up the pieces of the aftermath, or still waiting in harm’s way, we’re thinking of you at Spartan HQ, and with operations out of Boston and Killington, VT we’re also weathering the storm by your side.

Stay strong and safe, Sparta.

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by Carrie Adams

As we keep our eyes on the East Coast and the escalating Hurricane threat from the Super Storm Sandy, Spartan Race has gotten word that a familiar face will be joining the still-scheduled Thursday Times Square Demonstration Challenge, former New York Giant Tiki Barber!  He’ll be taking on the course alongside some of New York’s toughest Spartans!   The event is scheduled for Thursday, Nov. 1, from 11:00 a.m. – 2:00 p.m., at Duffy Square (between 46th and 47th Street), in Manhattan which will also be focused on raising funds for the Red Cross and disaster relief due to Hurricane Sandy.

Tiki Barber was a NFL Running Back who played 10 seasons for the New York Football Giants. He was drafted out of the University of Virginia by the G-Men in the second round of the 1997 NFL Draft. Barber was initially drafted to be a 3rd down “change of pace” back but had a break-out year in 1999 when he exploded for 1639 all-purpose yards. Barber never looked back as he ran for over 1,000 yards in 6 of his last 7 seasons. Over that span Barber was a 3-time All-Pro and Pro Bowl selection while helping lead the Giants to Super Bowl XXXV in 2001. Barber rushed for 1,662 yards and five touchdowns in 2006 making him the only RB to have their final season be the biggest rushing season of their career.

Tiki retired after his 2006 campaign as the all-time leading rusher for the Giants. His 10,449 rushing yards places him in the prestigious 10,000 yards club. He became the third player in NFL history to gain more than 10,000 rushing yards and 5,000 receiving yards in a NFL career, joining Marshall Faulk and Marcus Allen.

After retiring from football, Tiki enjoyed a career in media broadcasting becoming a correspondent for NBC’s Today Show, an analyst for Football Night in America/Sunday Night Football as well as a broadcaster during the 2008 Summer Olympics on MSNBC.

Born on April 7, 1975 in Roanoke, Virginia he is the brother of the NFL player Ronde Barber.

We look forward to welcoming Tiki Barber to Spartan Nation!


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by Elliott Megquier, Spartan 300 Athlete

Spartan Race is headed to New York’s infamous Times Square November 1st for a unique demonstration of why SR is the originator of the sport of Obstacle Racing, a sport that’s changing lives all over the world.  With close to 60 events planned in the 2013 season globally, Spartan Race is hitting the Cross Roads of the World to show the city of New York how Spartan Races!

Where to start when talking New York City sports legends? Well you have to start with the most successful team in the four major professional sports, the New York Yankees who have won 27 World Series Championships. The most famous Yankee is debatable, however pretty much everybody was heard of Babe Ruth, Lou Gehrig, Yogi Berra, Joe DiMaggio, Mickey Mantle, Thurman Munson, Mariano Rivera,  Andy Pettitte, Derek Jeter,  and Alex Rodriguez just to name a few.

In that group you have the former all-time season/career leader in home runs, a man whose streak of consecutive games played lasted for 56 years, a catch phrases are still remembered today, a man who married Marilyn Monroe and has held the record for consecutive games with a hit for over 71 years, a Triple Crown star whose skill and legend who was only stop by injury, the heart and soul of the Yankees who died in a plane crash, the greatest closer of all time, the man with the most postseason victories of all time, a man that has may retire with the most all-time hits record and the most A-listers dated, and the richest  ball player of all time who has a chance to break the all-time baseball home run record. Then a Yankee owner in George Steinbrenner who loved his team so much he paid a mobster to dig up dirt on one of his own players.

After the Yankees, you got the best supporting actor in the New York Knicks who have only won two championships, but they play in the Mecca of basketball, Madison Square Garden. It doesn’t matter how pathetic my Knicks are they always draw hype and a crowd. Whether it is about Patrick Ewing never winning a championship, Spike Lee (and being the most famous Knick, who isn’t really a Knick) trash talking Reggie Miller as he is lighting up the Knicks, Jeff Van Gundy grabbing Alonzo Mourning’s leg, to Stephon “Starbury” Marbury wanting out, or Amar’e Stoudemire punching a fire hydrant.

Then you have a team that has taken New York by storm in the last 26 years winning four Super Bowl with stars such as Lawrence Taylor, Phil Simms, Michael Strahan, Eli Manning, and the infamous Plaxico Burress who went to jail for shooting himself by mistake with an unregistered weapon in NYC. The thing is they don’t even play in New York; they play in East Rutherford, New Jersey.  However, what they were able to do the rival Patriots twice in the last five years has earned them New York State residency forever.

Then of course the best hockey of all time finished his career with the Rangers, some guy named Wayne Gretzky. They also have the step children of sports teams in the New York Mets, the Jets, and the Islanders. New York loves their sports; they spend close to a billion dollars each year just paying for their athletes. Obstacle racing is growing in New York and right now New York City is looking for their Derek Jeter or Patrick Ewing, is it Hobie Call or is it the challenger Cody Moat, or the phenom Alec who is improving by the day. I guess only time will tell, heck maybe it will be the dominate Biathlete Claude Godbout who is putting most of the Spartan men (including myself) to shame.

Elliott Megquier is from Bangor, Maine and is currently in a 1st Lieutenant stationed in the 10th Mountain Division at Fort Drum, NY. He ran his first Spartan Race in June of 2011 at Tuxedo, NY. Since then he has completed a total of 16 Spartan Races including 3 Beasts. Megquier has made 7 podiums (2 Sunday Elite wins, 3 seconds, and 2 thirds) including 6 in 2012 and never finished outside the top 12 in any race. He is currently on the first obstacle racing team juwi Solar Energy. He is single and looking and he wants Spartan Race to come to Sugerloaf, Maine.

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by Carrie Adams

With all the trails, mountains, and gnarly terrain we’ve tackled, we’ve yet to take on one landscape – the URBAN jungle!  That’s going to change ONE WEEK from today!  Spartan Race is headed to Times Square!

For the first time, Spartan Race,  will take over New York City’s famed Times Square, not for a race, but a very special public demonstration of the best that Spartan has to offer.  There will be obstacles, some familiar Spartan faces, and even MUD at the famed Crossroads of the World!

Want to come check it out?  The public is welcome to come down and watch elite and local athletes test themselves against our most love (or feared) obstacles and cheer them to victory!  Dubbed The Spartan Race Times Square Challenge, we’ve created an invitational demonstration featuring some of New York’s fittest competitors, some special guests, and, of course, our crazy obstacles.  Thursday, Nov. 1, from 11:00 a.m. – 2:00 p.m., we’ll be rocking it out at Duffy Square (between 46th and 47th Street), in Manhattan.

Our good friends from Team X-T.R.E.M.E. will be on hand including always inspiring Marine Corporal Todd Love, trimembral amputee

Claude Godbout, Spartan Champion

of both legs above the knee and left arm below the elbow.  Claude Godbout will also be in attendance.  The Olympic bi-athlete from Canada is the only Spartan in our history to win a Spartan Race at every distance we offer!  That’s better than even Hobie Call or Cody Moat can claim!  A Sprint, Super, Beast AND Ultra Beast.  Godbout even headed overseas to Slovakia and took the top spot at our first race there earlier this year!

Other elite Spartans from our 300 group will be taking part in the demonstration alongside some other inspiring Spartans.  John Ulsh, car accident survivor and PA Spartan Super finisher will be one among the lucky 100 who will be showing the crowd some of our most beloved (and feared) obstacles!

For the next week, we’ll be counting down to New York on our blog and Facebook.  There may not be a ceremonious ball drop at the end, but who needs a ball when you have 8 foot walls to climb and traverse?  So, mark your calendars and get ready for some urban Spartan mayhem in the city that never sleeps.  See you at the Crossroads of the World November 1st!

Ready to get off your couch and race with us?  Get after it already!  Click HERE to find an event near you!

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