SUPERCANDY® Energizes 2013 Spartan Race Series
SNAP Infusion® Partners as Official SUPERCANDY® of the Spartan Race™
The world’s leading global obstacle race series, Reebok Spartan Race, is proud to announce that SNAP Infusion, the creators of SUPERCANDY will be the official SUPERCANDY of 2013 season. This partnership aims to unite both brands in their missions of providing athletes the tools they need to compete at the highest levels of the obstacle racing sport and most importantly, have some fun along the way.
“The Spartan Race brand is a natural fit for our functional and delicious SUPERCANDY and we are very excited to join forces with them in 2013,” said Eric Stoll, president, SNAP Infusion. “The Spartan athlete works hard to train for each race and we’re proud to be able to deliver new flavors in a functional snack that will enhance their performance. Spartans Race athletes should look for every advantage as they compete in this exciting and fast growing global sport.
At the 2013 U.S. Reebok Spartan Race events, SNAP Infusion will set up aid stations on course providing SUPERCANDY to athletes to help get them through the race, and compete at their very best.
SUPERCANDY is a healthy snack available in five distinct flavors including: Mel, Gummy, Bean, Tart and Gum. Each type contains functional benefits that will help take every Spartan Athlete to their next level:
• Delivers an excellent source of B Vitamins, which naturally convert carbs into energy to gives that extra push late in the race
• Provides more antioxidants than a cup of fresh blueberries – antioxidants are a key component in muscle recovery
• Contains more electrolytes than the leading sports drinks to keep you hydrated and balanced in this summer’s heat
• Bursts with delicious flavors and fun to enhance any Spartan’s experience
• Offers a natural ingredient profile for today’s health conscious contenders
“We are excited to partner with Snap Infusion for the 2013 Reebok Spartan Race series. Snap Infusion is the world’s first SUPERCANDY and the first functional candy to support the sport of Obstacle Course Racing. Snap Infusion will provide a much-needed source of energy and electrolytes for our athletes to get to the finish line” Joe DeSena, Spartan Race CEO and Founder.
SNAP Infusion will kick-off its partnership with Spartan Race at this weekend’s event at Citi-Field in Queens on Saturday, April 13, fueling participants with flavorful SUPERCANDY. For a full schedule of 2013 competitions or to sign-up to participate in a Reebok Spartan Race in your area, visit: http://www.spartanrace.com/spartan-obstacle-racing-events.php