Joe Desena isn’t keen on lethargic attitudes and procrastination. Putting something off because you, “just want to see the end of this episode of Storage Wars” doesn’t cut it. Get out. Move. Do what a human is supposed to do. Work, sweat and get dirty.
The Spartan Race founder shakes his head when he sees the state of not just America but of the world today. He observes how mankind as a race has allowed itself to become accustomed and content with comfort, quick fixes and the easy option.
Fast food may be quick, but it’s no good. Sitting around and not moving may be easier than going outside and getting things done, but it hides one fast track you don’t want; the fast track to a heart attack. Avoiding a struggle or something that is difficult is largely the root of what we today see as the biggest problem. Not wanting to work for something is how we got into the mess we’re in. As Flogging Molly once sang, “…and we find ourselves in the same old mess, singing drunken lullabies”.
Having had his fill of what he has seen, Joe has written a book that reminds us what it means to be human. It’s time to revert back to what mankind did before. What we were built for. What we were actually meant to do. As he puts it, it’s time to “Spartan Up”.