by Mike Levine, Spartan Staffer
I am Reebok, I am CrossFit, I, am a Spartan. Going back to the age of seventeen, the first national sponsor that approached me as an athlete was Reebok. A young Division I athlete, and I was branded head to toe by some really great people at Reebok. They made sure I had everything I needed and were gracious in every way. Fast-forward fifteen years…Now, I train at CrossFit Lighthouse in New York with an incredibly committed group of like-minded people and I work for Spartan Race. I was incredibly exited with our announcement at the Times Square event that I was now coming full circle, and rejoining with Reebok. With Citi Field nearly upon us, I can’t wait to see how Reebok and Spartan put on the Sprint in my back yard.
Spartan is an amazing brand of empowerment. We are a dedicated group of professionals who inspire people to reach for the best and demand the absolute best of themselves. We are not defined by a race. Rather we are measured by the successes of our followers. To our fellow Spartans, I tell you from personal experience that Reebok is no different. They are Spartans. This partnership brings us incredible opportunities. There is a tremendous synergy between our two brands. As gracious partners, Reebok invited us into their world and we will enjoy a tremendous relationship, we will certainly look much better in our new gear, and we will have an amazing brand to grow with. Reebok stands behind their athletes. They are a brand that helps their followers fulfill their dreams…sounds like a Spartan if you ask me. So come out to one of our races this year, meet our Reebok ambassadors, get some new gear, and have some fun.
There’s still time to join us in Citi Field April 13th. Get signed up HERE!