Spartans are extreme. No doubt about it. From founder Joe De Sena completing over 10,000 burpees a few weeks ago, to the origins of the Spartan Race series in the Peak Death Race DNA, Spartans are known for being up for any challenge. This one is a doozy!

Yesterday, the 703 mile QUINTUPLE “Ironman” Distance Virginia Anvil Ultra Triathlon kicked off and of the brave nine who started, FOUR are Spartans. Spartan co-founder Andy Weinberg, Rebecca Daniels Hansen, Olof Dallner (who took second in the Ultra Beast in Vermont), and Josh Zitomer. You can get live updates HERE.

Additionally, Spartan blogger and mastermind behind the Spartan WOD programming Jason Jaksetic will be taking on the Double later this week.

Stay tuned for updates on this epic feat of strength and endurance.  Aroo!

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It’s no secret that Spartan Races are challenging for even the most prepared. The good news is Spartan has a lot of tools to help you prepare. Each day, we send out a FREE Spatan Workout of the Day (WOD) and a FREE Spartan Food of the Day (FOD). With these scalable workouts and healthy food options, it will make your race day preparation all the easier.

But Spartan Race is taking it a step further. Want to get a taste of what it means to be a Spartan? How about a Spartan Workout! Joe De Sena, co-founder of Spartan Race and members of his team are hitting the road and leading Spartan workouts across the country. Come out and find your inner Spartan!

Register NOW for a free Spartan Workout in your area and put yourself to the test! This is not a traditional workout. You’l lift, climb, crawl and run with hundreds of fellow Spartans in a fun and challenging workout. The workout is FREE and you’ll earn a cool “Training for a Spartan Race” t-shirt!

Cindy Ausman was able to participate in a recent FREE workout hosted by Spartan Race.  She said, “I’ve participated in two OCR before starting to prepare for the Spartan Sprint in Miller Park that’s being held November 2, 2013. What a difference there is in the camaraderie, support, encouragement, training, and attitude.  Attitude is the most important differentiator. Spartan is woven into every breath and fiber of your being.”

Ausman says, “Two quotes from Joe that stick with me through three different workouts, “You have it in you” when we were “going for an easy run on the beach.” Those words cannot be used in the same sentence – Easy –Run – Beach. But Joe’s energy is contagious. I ran more, hurdled higher walls more times than ever before, tried new moves, and worked as a team in new ways.”

What does a Spartan Workout look like? Check out this video from a recent Hawaii workout.

Are you ready for your Spartan experience?  Click HERE to find a WOD near you!

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Joe De Sena

Dear Spartan Community, 

When I started Spartan Race along with six other extreme athletes, we had a simple goal: rip people off their couches to do what humans were made to do; run, jump, climb and sweat.  We knew how outdoor sports and adventure changed our lives so, based on the discipline and strength of the ancient Spartans, we set out to create a challenge and inspire performance. Above all, we knew we could take what we learned and change other people’s lives for the better. 

We’ve had quite a journey since those early days. And now we’re stepping it up in a big way as we embark on an incredible new partnership. Reebok is now the title sponsor for Spartan Race, which kicked off today at The Reebok Spartan Race Times Square Challenge.  

Why Reebok?  We both share the same ideals about the future of fitness and how it can transform people and communities forever. Back in 2010, we started with a small race of a few thousand people in Vermont. Even then we aimed to create a sport. In 2013, we’ll see half a million Spartans cross our finish line.  We are the leader in obstacle course racing with timing standards, global rankings, escalating distances, and cash purses. This is a sport for everyone, for all levels and all ages, from the elite athlete, to the first time participant.

Reebok shares our vision; they recognize that Spartan Race is more than just a race, it’s a lifestyle.  We both believe that through fitness, ordinary people can realize their full potential and reap the benefits of a healthy lifestyle.

We now have the platform we have been looking for. The DNA of Spartan Race won’t change. We’ve just found a partner to help us continue the journey we started at that very first race in 2010.  

Thanks to everyone at Spartan Race and Reebok. It’s time to take this to the next level… together.  

Sincerely,

Joe De Sena 

Spartan Race Founder and CEO

 

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Brands Launch New Collaboration with Reebok Spartan Race Times Square Challenge” in New York City; a Celebration of America’s Newest Sport: Obstacle Racing

Canton, MA [January 17th, 2013] – Reebok, the global fitness brand, and Spartan Race, the world’s leading obstacle racing series and Outside Magazine’s Best Obstacle Race in 2012, have today announced a multi-year partnership. The collaboration marks Reebok’s commitment to one of the world’s newest and fastest growing sports – obstacle racing.

As part of the multi-year collaboration, Reebok will be the title sponsor for the global race series beginning with the first race of the season at Vail Lake Resort in Temecula, CA on January 26th and 27th, and the official apparel, footwear and accessories supplier for the Reebok Spartan Race series. In addition, the Reebok Spartan Race will be featured in the brand’s upcoming global marketing campaign – the first time obstacle racing has been featured in a major campaign. Reebok also plans to develop a range of products specifically created for the demands of Reebok Spartan Race athletes, which will be available in fall 2013.

The partnership was launched with a traffic-stopping live event in New York – The Reebok Spartan Race Times Square Challenge. Times Square’s first ever extreme obstacle race saw hundreds of contestants take part including actress/model Brooklyn Decker; former NY Giants All-Pro Tiki Barber; Spartan Race Champion Hobie Call; and Spencer Hendel, winner of the Obstacle Course event at the 2012 Reebok CrossFit Games.  The Times Square course featured a 7 ft. wall climb, a mud crawl with barbed wire, a 10 ft. high Hercules Hoist, a 75 ft. sandbag carry, and other obstacles..

The tie-up between the two brands is built on shared values about the future of fitness. Reebok’s mission is to change the way people perceive, experience and define fitness and empower them to be physically, socially and mentally fit for life. Spartan Race is the perfect partner to help spread this message. Founded in 2010, the race series expects to attract 500,000 athletes in 2013, up from 350,000 in 2012, many of whom are people looking for a new alternative to more traditional forms of fitness.  Spartan Race currently has more than 2.3 million “likes” on Facebook and is one of the fastest growing series in the sport of obstacle racing.

Spartan is a timed event series featuring races at three escalating distances in locations worldwide. The series culminates in a world championship finale with a prize fund of over $500,000. As well as the competitive elite heats, Spartan Races are set up for all levels and ages of athlete to take part and engage in a new form of fitness.

“At Reebok, we recognize that the fitness landscape is changing. More and more, people are beginning to see fitness as part of their lifestyle rather than simply an activity, said Matt O’Toole, Chief Marketing Officer at Reebok.  “Spartan Race is at the forefront of this movement. It enables people to come together to experience fitness with a community of like-minded people – to take part in something that is challenging and daunting, but at the same time, inspiring and fun. This is what makes it so rewarding, and is a large part of what is fueling the incredible growth of the sport.”

Adds Spartan Race founder Joe De Sena, “Reebok shares our vision – they think, act, and live exactly like we do down to the last detail. Both organizations believe that through fitness, ordinary people can realize their full potential and reap benefits throughout their lives.

“Reebok will help us expand globally, pursue our goals of making obstacle racing an Olympic sport, share the healthy living we promote, and rip people off their couches and do what human beings were made to do: run, jump, sweat and climb,” De Sena said.

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games and main event partner and official apparel and footwear supplier for the 2013 Red Bull X-Alps. For more information, visit Reebok at www.reebok.com. Or, discover Reebok at the following locations: http://reesha.re/plus; http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok

About Reebok Spartan Race

Reebok Spartan Race, voted Outside Magazine’s Best Obstacle Race in 2012, is the world’s leading obstacle racing series and the first of its kind to have global rankings. With 350,000 participants in 2012 and 60 events planned for 2013, Reebok Spartan Race is making this one of the fastest growing sports in the world. Reebok Spartan Race is a timed event series featuring races at four escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions – with a half-million dollars in cash and prizes awarded in 2012 alone. While featuring competitive elite heats, Reebok Spartan Races are for athletes of all levels and abilities and are geared toward ripping people off their couches and into the outdoors.

You’ll Know at the Finish Line – A Spartan Guide to the Sport of Obstacle Racing, a new e-book from Spartan Race co-founders Joe De Sena and Andy Weinberg that inspires readers to find and unleash their inner warrior, is available for free on the company’s website.

Go to http://www.spartanrace.com/ for more information, a schedule of events or to register for a Reebok Spartan Race. For videos, please visit www.spartanrace.tv.

Spartan Race

Alfred Schreiber

Mobile: (646) 320 -5142

Jeff Blumenfeld

Direct: (203) 655-1600

Mobile: (203) 326-1200

jeff@blumenfeldpr.com

Reebok

Dan Sarro

Direct: (781) 401-4443

Daniel.sarro@reebok.com

Richard Barker

Direct: +1.646.619.2805

Mobile: +1.917.287.9992

Richard.barker@mcsaatchi.com

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