by Carrie Adams

When the average person thinks of Valentine’s Day, they envision fragrant bouquets of flowers, heart-shaped boxes of chocolate, elegant dinners on the town, expensive bottles of wine, and maybe even tiny boxes filled with sparkly diamonds.  When a Spartan thinks of Valentine’s Day the vision involves less of the chocolate and roses and more of the blazing fires, muddy pits, slippery walls, and barbed wire low crawls.  What could possibly be more romantic?  (Keep reading, there’s a WOD here too.  We can’t let you off the hook without getting you sweaty first!)

The Reebok Spartan Race series is well underway in 2013.  With SoCal and Arizona already logged an an upcoming Super Spartan race in Miami February 23 and 24th, Spartans are looking forward to their Spartan finishes.

But on this most romantic of days, we recognize that our races offer a unique opportunity for active couples to come have fun, push themselves together, and ultimately share a unique experience that will be unforgettable at any stage of a relationship… And if you’re single and looking for love, we’ve got you covered too.  I mean, have you seen the hard bodies that come to our races?

While finish lines are places of triumph and the end of a race, sometimes they are something else entirely, the beginning of a new life for a couple.  We’re no strangers to seeing love blossom on our muddy battlefields.  We’ve already had four marriage proposals in 2013!  (They’ve all said “yes” by the way.)

Our founder Joe De Sena proposed to his wife on a race course, as did our storied Race Director Mike Morris.  In fact, just this year, Spartan staffer Jennifer Sullivan married her muddy Prince Charming after meeting him at the original Hurricane Heat in Boston in 2011.   And from that day in August of 2011 Jennifer and Danny went from strangers, to friends, and then on August 23, 2012 they became husband and wife.

Sullivan and Allen

So, on this day of love and romance, don’t just go for the traditional, there is a great big muddy world out there!  (Not to mention seven foot walls,  sandbags, and single track trails.)

How better to celebrate your love, or find it?  We can’t imagine anything more romantic.  Get signed up!

Diamonds are optional.

Not sure you’re ready?  Here’s a WOD we posted to get you ready.  Let’s get physical.

Sharing the Burden Together:  A Valentine’s Day Spartan WOD

The weight of the world is a trifle, if we all put our two fingers under it and try to lift together.

- Vera Nazarian

Warm-up
Spartan Stretching
25-50 synchronized jumping jacks.

Main Set:
5k walk/run/hike with 1 sandbag/log/rock/child
25-50 synchronized burpees

Cool Down:
We’ll leave this up to you.  Feel free to start on the far end of the intensity spectrum, but try and work it down to deep, long stretches and massage.  Take a hot bath, and, if and only if you burned over 1000 calories together, grab some chocolate.

Spartan Fit Tip:  If you are going to consume chocolate-y goodness, post workout is a great time to let this empty carb into your system.  Here are some facts to ease the guilt of bringing a glass of chocolate milk with you into the bath tub.

-  A 2011 Swedish study found that women who ate more than 45 grams of chocolate a week had a 20% lower risk of stroke than those who had fewer than 9 grams a week.

-  Being high in fiber, dark chocolate can help you feel full, so you’ll eat less.

-  An ingredient in chocolate is theobromine which seems to reduce activity of the vagus nerve, which is the part of the brain that triggers coughing.

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By Scott Blough, Team X-T.R.E.M.E. Times Square Team Leader

Where it Began

In August of 2012, I traveled to Leesburg, VA for the Mid-Atlantic Super Spartan. This was my first exposure to the sport of obstacle course racing (OCR).  While on the festival grounds I heard bagpipes coming closer and noticed a group of soldiers entering the starting area.   The announcer informed us that these men were part of a group called Team X-T.R.E.M.E.  We turned our attention to the skies where we saw a black parachute open and the announcer told us during his descent that the team was going to run this course with two wounded warriors.  One of the wounded warriors, Noah Galloway, was being tandem parachute jumped in to the event.

The team assembled.  It was at this point when I got my first look at Todd Love.  Todd is a triple amputee.  Missing both legs being above the knee and his left arm below the elbow, he served as a Recon Marine before his injuries.  He is carried by the team in a backpack throughout the race.  I quickly snapped a picture on my phone and cheered them on as they took off to conquer the course.   That was the last time I saw the team that day, I stopped by the Team X-T.R.E.M.E. booth on the way out of the festival grounds and grabbed a t-shirt.

Joining the Team

Upon returning to North Carolina I began doing research on Team X-T.R.E.M.E. to find out who they were.  As the pictures and videos of the race came out they were nothing short of amazing.  The images of Todd climbing the 25 foot rope in Leesburg have become known throughout the sport of Obstacle Course Racing (OCR).  As I dug deeper into the articles on the internet I started to become more inspired by the team and the mission. The statement “We give opportunity not sympathy” was the final straw for me I was hooked.  I signed up as a Team X-T.R.E.M.E. Community Athlete (TXCA) then started looking for ways to join the team.  I learned that there was an indoctrination (INDOC) process to try out for the team.

Eduard Lychik, Todd Love, Hobie Call, and Joe De Sena

I signed up for the INDOC class 003-012.   We started with eight people trying out for the team with two wounded warriors.  Class 003-012 had six people finish, of those six; four were selected to join the team.  We were issued our Avon C-50 gas masks and welcomed to the team.

Times Square

Reebok Spartan Times Square Challenge was my first event as a team leader.  Times Square was an amazing opportunity for Team X-T.R.E.M.E. to get our mission out to the world and support Spartan Race, an organization that has lent us a great deal of opportunity and exposure.  The race course allowed the spectators to get right up next to the action and see the whole course.  Many of our community athletes were on hand, as well as two wounded warriors – Todd Love and Eduard Lychik.  As a team, we tackled the course in Times Square Lychik and Love demonstrating extreme acts of physical strength and endurance.  Watching them climb the ropes simultaneously was a sight I will never forget.   We got to meet many spectators and some celebrities like Tiki Barber and Brooklyn Decker.  We even met Reebok Spartan athletes Hobie Call and Spencer Hendel.  It was  a great day!

After the race the team headed to Ground Zero where we took a tour of the memorial that opened in 2011.  The memorial is overwhelming.  The names of the fallen line the outer edge the memorial appropriately named “Reflecting Absence.”  The mood of the team was very somber at the memorial.  We focused on how that day had changed our lives and where we might have been had that never happened.  Most of the team members have at least one combat deployment in support of the Global War on Terror.  To stand at the physical location that started it all was a great opportunity for the team.  We look forward to more events in 2013 and supporting our mission to honor, empower, and motivate wounded service members.

See additional Team X-T.R.E.M.E. pictures from Times Square HERE.  Photos courtesy of Kevin High Photography.

[Editor’s Note: Scott Blough grew up in Fairfield, Iowa and joined the Army in 2000.  Blough has served as a medical sergeant in Army Special Operations for the past 9 years.  Blough as deployed in support of Operation Enduring Freedom 5 times between 2005 and 2010.  Blough is currently attending Campbell University where he will earn a Bachelor of health Science later this year.]

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by Chris Rutz, Elite Spartan Racer

This weekend, Reebok Spartan Race kicks off the 2013 calendar year with the Super Spartan SoCal in Temecula.

This is the first race since the Reebok/Spartan Race partnership was announced last week in New York City.

Many of the top athletes from the 2012 Season will be racing in Temecula this weekend for their share of the $7,500 cash purse generously provided by our partners at Navy Federal Credit Union for the Saturday Elite wave. 

Cody Moat, 2012 Men’s Points Champion

These Top 10 Athletes from the 2012 Season are scheduled to appear
this weekend:

Men:                                      Women:

Cody Moat                                Jenny Tobin

Hobie Call                                 Leslie St Louis

Christopher Rutz                       Margaret Schlachter

Elliott Megquier                         Corinne Kohlen

Shawn Feiock                           Juliana Sproles

Dallas Bassette                         Leyla Ester Di Cori

In addition to these top performers from 2012, watch out for Hunter McIntyre, who has already made a name for himself at the NorCal Beast and the Malibu Sprint, with podium finishes at each.

On the women’s side, Midwest Super champion and Ultra Beast and Beast second place finisher Amelia Boone may also make an appearance. With prize money, Reebok, and the great group of top racers, it is shaping up to be an exciting weekend of obstacle course racing. 

Many of the top athletes are excited about the agreement between Reebok and Spartan Race. We asked a few of them what they think it means for the future of the sport of Obstacle Racing.

Some quotes on their initial reactions to the news: 

Spartan emerging elite male Hunter McIntyre noted, “It will bring greater attention to the sport, coupled with stronger competition.”

On the Spartan female side top, ten athlete Leyla Di Cori remarked, “I think this is a great opportunity to give more credibility to obstacle racing as a sport.” 

Jenny Tobin, 2012 Female Points Champion

Spartan champion Hobie Call, who was onsite in New York City last week for the ground-breaking announcement, was quoted as saying, “It will be nice to have a large company come out with some obstacle racing specific clothing/shoes, and help sponsor athletes, which will help get serious athletes to more races.”

Leslie St. Louis, Spartan female elite athlete commented, “…maybe I am not thinking big enough yet, but as far as Spartan specifically, I foresee more momentum for CrossFit inspired events and obstacles, such as the WODstock event in Temecula and the obstacles at Citi Field.”

To find out more about what these and other athletes are thinking, get out to the SoCal Spartan this weekend and ask them. They would welcome the opportunity to share their passion for obstacle course racing with you.

See you at the races!  

Not registered yet?  What are you waiting for?  Join the expected 500,000 Spartans that will cross one of our finish lines this year.  

Click HERE to find an event near you. 

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By Carrie Adams

Even before the sun began to rise over 42nd and Broadway, the short course of the Reebok Spartan Race Times Square Challenge was fully illuminated and the grounds were buzzing with activity.  Encased beneath a clear plastic tent were a dozen obstacles, signatures of the normally much longer course.

“It’s an urban experience!” exclaimed Joe De Sena, one of the Spartan Race founders and CEO.  “Let’s see how fast our Spartans can move today!” 

Before the event officially began at 11AM, various media outlets, Spartan staff, and some new faces settled into Heartland Brewery just around the corner from the downtown demonstration.  The new faces belonged to Reebok staffers.  Before long, Joe Desena addressed the crowd, joined by Yan Martin, Head of Global Brand Marketing from Reebok.  Over the course of fifteen minutes, De Sena and Yan outlined the ground-breaking multi-year partnership of the company that first pioneered the sport of Obstacle Course Racing and the global fitness brand company that would help bring it the masses, both in the United States and Internationally.   In addition to the global partnership, Spartan unveiled plans for an upcoming Spartan Sprint at Citi Field April 13, 2013.  The event, previously released to a small internal Spartan community already boasts nearly 1,000 registrants already.

Brooklyn Decker and Tiki Barber

The agreement would bring with it apparel, footwear and accessories and the Reebok Spartan Race will be featured in the brand’s upcoming global marketing campaign – the first time obstacle racing has been featured in a major campaign. Reebok also plans to develop a range of products specifically created for the demands of Reebok Spartan Race athletes, which will be available in fall 2013.

By 11AM the course itself was in full swing.  Spectators stopped and watched as Spartans of all ages navigated the short course in the early afternoon hours.  Joined by familiar faces from Team X-T.R.E.M.E. the onlookers were treated to an inspirational sight of the team taking on the course together.  Later, former professional football player Tiki Barber and actress Brooklyn Decker would take on the course.  Barber, a ten-year veteran of the New York Giants loved his experience on the course telling ESPN, “I might start training for the real one to see if I can do it. This might be something I’ll gravitate toward.”

Resident Spartan champion Hobie Call, who was also announced as a new Reebok athlete went head-to-head with CrossFit Games athlete, Spencer Hendel with Hendel besting Call by a mere 11 seconds in the tight race.   He looks forward to the upcoming Citi Field Sprint.  As the day wound down and the last of the Spartan crossed the finish line, it was one of the most exciting day in Spartan’s history.  With a new partner and the first race

Hobie Call and Spencer Hendel

of 2013 set to kick off January 26th and 27th in Temecula, it looks like the sport of Obstacle Course Racing (OCR) is on the rise.  Lace up those Reebok kicks… it’s going to be an epic year of racing!

For more on our Reebok Spartan Race Times Square Challenge, you can visit our FB page.  For additional photos taken on the day of the Challenge, click HERE.  Our season kicks off this weekend in SoCal, stay tuned for all the exciting news coming out of HQ!

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Joe De Sena

Dear Spartan Community, 

When I started Spartan Race along with six other extreme athletes, we had a simple goal: rip people off their couches to do what humans were made to do; run, jump, climb and sweat.  We knew how outdoor sports and adventure changed our lives so, based on the discipline and strength of the ancient Spartans, we set out to create a challenge and inspire performance. Above all, we knew we could take what we learned and change other people’s lives for the better. 

We’ve had quite a journey since those early days. And now we’re stepping it up in a big way as we embark on an incredible new partnership. Reebok is now the title sponsor for Spartan Race, which kicked off today at The Reebok Spartan Race Times Square Challenge.  

Why Reebok?  We both share the same ideals about the future of fitness and how it can transform people and communities forever. Back in 2010, we started with a small race of a few thousand people in Vermont. Even then we aimed to create a sport. In 2013, we’ll see half a million Spartans cross our finish line.  We are the leader in obstacle course racing with timing standards, global rankings, escalating distances, and cash purses. This is a sport for everyone, for all levels and all ages, from the elite athlete, to the first time participant.

Reebok shares our vision; they recognize that Spartan Race is more than just a race, it’s a lifestyle.  We both believe that through fitness, ordinary people can realize their full potential and reap the benefits of a healthy lifestyle.

We now have the platform we have been looking for. The DNA of Spartan Race won’t change. We’ve just found a partner to help us continue the journey we started at that very first race in 2010.  

Thanks to everyone at Spartan Race and Reebok. It’s time to take this to the next level… together.  

Sincerely,

Joe De Sena 

Spartan Race Founder and CEO

 

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Brands Launch New Collaboration with Reebok Spartan Race Times Square Challenge” in New York City; a Celebration of America’s Newest Sport: Obstacle Racing

Canton, MA [January 17th, 2013] – Reebok, the global fitness brand, and Spartan Race, the world’s leading obstacle racing series and Outside Magazine’s Best Obstacle Race in 2012, have today announced a multi-year partnership. The collaboration marks Reebok’s commitment to one of the world’s newest and fastest growing sports – obstacle racing.

As part of the multi-year collaboration, Reebok will be the title sponsor for the global race series beginning with the first race of the season at Vail Lake Resort in Temecula, CA on January 26th and 27th, and the official apparel, footwear and accessories supplier for the Reebok Spartan Race series. In addition, the Reebok Spartan Race will be featured in the brand’s upcoming global marketing campaign – the first time obstacle racing has been featured in a major campaign. Reebok also plans to develop a range of products specifically created for the demands of Reebok Spartan Race athletes, which will be available in fall 2013.

The partnership was launched with a traffic-stopping live event in New York – The Reebok Spartan Race Times Square Challenge. Times Square’s first ever extreme obstacle race saw hundreds of contestants take part including actress/model Brooklyn Decker; former NY Giants All-Pro Tiki Barber; Spartan Race Champion Hobie Call; and Spencer Hendel, winner of the Obstacle Course event at the 2012 Reebok CrossFit Games.  The Times Square course featured a 7 ft. wall climb, a mud crawl with barbed wire, a 10 ft. high Hercules Hoist, a 75 ft. sandbag carry, and other obstacles..

The tie-up between the two brands is built on shared values about the future of fitness. Reebok’s mission is to change the way people perceive, experience and define fitness and empower them to be physically, socially and mentally fit for life. Spartan Race is the perfect partner to help spread this message. Founded in 2010, the race series expects to attract 500,000 athletes in 2013, up from 350,000 in 2012, many of whom are people looking for a new alternative to more traditional forms of fitness.  Spartan Race currently has more than 2.3 million “likes” on Facebook and is one of the fastest growing series in the sport of obstacle racing.

Spartan is a timed event series featuring races at three escalating distances in locations worldwide. The series culminates in a world championship finale with a prize fund of over $500,000. As well as the competitive elite heats, Spartan Races are set up for all levels and ages of athlete to take part and engage in a new form of fitness.

“At Reebok, we recognize that the fitness landscape is changing. More and more, people are beginning to see fitness as part of their lifestyle rather than simply an activity, said Matt O’Toole, Chief Marketing Officer at Reebok.  “Spartan Race is at the forefront of this movement. It enables people to come together to experience fitness with a community of like-minded people – to take part in something that is challenging and daunting, but at the same time, inspiring and fun. This is what makes it so rewarding, and is a large part of what is fueling the incredible growth of the sport.”

Adds Spartan Race founder Joe De Sena, “Reebok shares our vision – they think, act, and live exactly like we do down to the last detail. Both organizations believe that through fitness, ordinary people can realize their full potential and reap benefits throughout their lives.

“Reebok will help us expand globally, pursue our goals of making obstacle racing an Olympic sport, share the healthy living we promote, and rip people off their couches and do what human beings were made to do: run, jump, sweat and climb,” De Sena said.

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games and main event partner and official apparel and footwear supplier for the 2013 Red Bull X-Alps. For more information, visit Reebok at www.reebok.com. Or, discover Reebok at the following locations: http://reesha.re/plus; http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok

About Reebok Spartan Race

Reebok Spartan Race, voted Outside Magazine’s Best Obstacle Race in 2012, is the world’s leading obstacle racing series and the first of its kind to have global rankings. With 350,000 participants in 2012 and 60 events planned for 2013, Reebok Spartan Race is making this one of the fastest growing sports in the world. Reebok Spartan Race is a timed event series featuring races at four escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions – with a half-million dollars in cash and prizes awarded in 2012 alone. While featuring competitive elite heats, Reebok Spartan Races are for athletes of all levels and abilities and are geared toward ripping people off their couches and into the outdoors.

You’ll Know at the Finish Line – A Spartan Guide to the Sport of Obstacle Racing, a new e-book from Spartan Race co-founders Joe De Sena and Andy Weinberg that inspires readers to find and unleash their inner warrior, is available for free on the company’s website.

Go to http://www.spartanrace.com/ for more information, a schedule of events or to register for a Reebok Spartan Race. For videos, please visit www.spartanrace.tv.

Spartan Race

Alfred Schreiber

Mobile: (646) 320 -5142

Jeff Blumenfeld

Direct: (203) 655-1600

Mobile: (203) 326-1200

jeff@blumenfeldpr.com

Reebok

Dan Sarro

Direct: (781) 401-4443

Daniel.sarro@reebok.com

Richard Barker

Direct: +1.646.619.2805

Mobile: +1.917.287.9992

Richard.barker@mcsaatchi.com

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