The Reebok Spartan Race will make its debut in Cornhusker Country on October 12 in Lincoln, Nebraska. It will be held at Abbott Sports Complex just outside of Lincoln. The complex features a creek, hills, and a unique ATV track. There will be three fast miles on fairly flat cornfield terrain with more than 15 Spartan-tough obstacles to conquer. The course will be extremely spectator friendly. There will be lots of opportunities to catch the action of the obstacles and there will be bleachers for fans to cheer on their favorite Spartans.

Who to watch: A fan favorite and face quite familiar to the top podium step, Amelia Boone, reigning Spartan Race World Champion will be bringing her fast sprint action to Cornhusker Country. Challenging Amelia we will be seeing Rose Wetzel Sinnett, a speedster who is not to be underestimated. Rose has completed 5k races with times the 16 minute range. She has also placed very well in her first Spartan Race in Pacific NW a few months ago.

On the men’s side, look for Spartan veterans and top elites Elliott Megquier, Chris Rutz, Jeff Bent, and Joe Kauder to be right up there in the lead. Rob Michaud from Wyoming will also be battling for one of the top spots, Rob consistently places in the top percent of Spartan Races in which he competes. James Appleton, United Kingdom’s top obstacle course racer, will be showing us what game he has on flatter terrain in Cornhusker Land. The 2012 Reebok CrossFit Games Third Place male, Kyle Kasperbauer, will also be out there tearing up the course with some friends from his box CrossFit Omaha.

Although this is the first Spartan Race to Nebraska, it promises to be full of competition and packed with excitement. The weather forecast sounds favorable for a perfect day in the land of the Cornhuskers.

Tags: , , , , , ,

Brands Launch New Collaboration with Reebok Spartan Race Times Square Challenge” in New York City; a Celebration of America’s Newest Sport: Obstacle Racing

Canton, MA [January 17th, 2013] – Reebok, the global fitness brand, and Spartan Race, the world’s leading obstacle racing series and Outside Magazine’s Best Obstacle Race in 2012, have today announced a multi-year partnership. The collaboration marks Reebok’s commitment to one of the world’s newest and fastest growing sports – obstacle racing.

As part of the multi-year collaboration, Reebok will be the title sponsor for the global race series beginning with the first race of the season at Vail Lake Resort in Temecula, CA on January 26th and 27th, and the official apparel, footwear and accessories supplier for the Reebok Spartan Race series. In addition, the Reebok Spartan Race will be featured in the brand’s upcoming global marketing campaign – the first time obstacle racing has been featured in a major campaign. Reebok also plans to develop a range of products specifically created for the demands of Reebok Spartan Race athletes, which will be available in fall 2013.

The partnership was launched with a traffic-stopping live event in New York – The Reebok Spartan Race Times Square Challenge. Times Square’s first ever extreme obstacle race saw hundreds of contestants take part including actress/model Brooklyn Decker; former NY Giants All-Pro Tiki Barber; Spartan Race Champion Hobie Call; and Spencer Hendel, winner of the Obstacle Course event at the 2012 Reebok CrossFit Games.  The Times Square course featured a 7 ft. wall climb, a mud crawl with barbed wire, a 10 ft. high Hercules Hoist, a 75 ft. sandbag carry, and other obstacles..

The tie-up between the two brands is built on shared values about the future of fitness. Reebok’s mission is to change the way people perceive, experience and define fitness and empower them to be physically, socially and mentally fit for life. Spartan Race is the perfect partner to help spread this message. Founded in 2010, the race series expects to attract 500,000 athletes in 2013, up from 350,000 in 2012, many of whom are people looking for a new alternative to more traditional forms of fitness.  Spartan Race currently has more than 2.3 million “likes” on Facebook and is one of the fastest growing series in the sport of obstacle racing.

Spartan is a timed event series featuring races at three escalating distances in locations worldwide. The series culminates in a world championship finale with a prize fund of over $500,000. As well as the competitive elite heats, Spartan Races are set up for all levels and ages of athlete to take part and engage in a new form of fitness.

“At Reebok, we recognize that the fitness landscape is changing. More and more, people are beginning to see fitness as part of their lifestyle rather than simply an activity, said Matt O’Toole, Chief Marketing Officer at Reebok.  “Spartan Race is at the forefront of this movement. It enables people to come together to experience fitness with a community of like-minded people – to take part in something that is challenging and daunting, but at the same time, inspiring and fun. This is what makes it so rewarding, and is a large part of what is fueling the incredible growth of the sport.”

Adds Spartan Race founder Joe De Sena, “Reebok shares our vision – they think, act, and live exactly like we do down to the last detail. Both organizations believe that through fitness, ordinary people can realize their full potential and reap benefits throughout their lives.

“Reebok will help us expand globally, pursue our goals of making obstacle racing an Olympic sport, share the healthy living we promote, and rip people off their couches and do what human beings were made to do: run, jump, sweat and climb,” De Sena said.

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games and main event partner and official apparel and footwear supplier for the 2013 Red Bull X-Alps. For more information, visit Reebok at www.reebok.com. Or, discover Reebok at the following locations: http://reesha.re/plus; http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok

About Reebok Spartan Race

Reebok Spartan Race, voted Outside Magazine’s Best Obstacle Race in 2012, is the world’s leading obstacle racing series and the first of its kind to have global rankings. With 350,000 participants in 2012 and 60 events planned for 2013, Reebok Spartan Race is making this one of the fastest growing sports in the world. Reebok Spartan Race is a timed event series featuring races at four escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions – with a half-million dollars in cash and prizes awarded in 2012 alone. While featuring competitive elite heats, Reebok Spartan Races are for athletes of all levels and abilities and are geared toward ripping people off their couches and into the outdoors.

You’ll Know at the Finish Line – A Spartan Guide to the Sport of Obstacle Racing, a new e-book from Spartan Race co-founders Joe De Sena and Andy Weinberg that inspires readers to find and unleash their inner warrior, is available for free on the company’s website.

Go to http://www.spartanrace.com/ for more information, a schedule of events or to register for a Reebok Spartan Race. For videos, please visit www.spartanrace.tv.

Spartan Race

Alfred Schreiber

Mobile: (646) 320 -5142

Jeff Blumenfeld

Direct: (203) 655-1600

Mobile: (203) 326-1200

jeff@blumenfeldpr.com

Reebok

Dan Sarro

Direct: (781) 401-4443

Daniel.sarro@reebok.com

Richard Barker

Direct: +1.646.619.2805

Mobile: +1.917.287.9992

Richard.barker@mcsaatchi.com

Tags: , , , , , , , , , ,

by Carrie Adams

Ute CrossFit, Affiliate Champions

When the top team ascended the podium at the recent Reebok CrossFit Games in Carson, CA it was a group of athletes that had fought a tough weekend of competition AND familiar faces to the Spartan Race Series. Led by Tommy Hackenbruck, owner of Ute CrossFit, Hacks Pack Ute finished the grueling week of events in the top spot and earned the Affiliate Cup Title.  Spartan HQ was glued to the television and livestream all weekend cheering for the team based out of Utah because Hackenbruck also happens to be the Race Manager for Spartan Race there!

Hackenbruck himself is no stranger to competition in the CrossFit games.  As an individual, he took home second place in 2009.  This year he elected to return to the Games with five teammates to compete for the Affiliate Cup Title, vying for the title as the fittest team on Earth. Hackenbruck’s team included Erin Bennion, Taylor Richards-Lindsay, Mary Lampas, Adrian Conway, and Michael Cazayoux.  To all of these incredible athletes and their big win, Spartan Race HQ offers a sincere and well-deserved CONGRATULATIONS!

Hacks Pack Ute’s win was achieved through team training and team building throughout the year.  The emphasis was always on having each other’s back and working together.   Two weeks ago, their training included a Spartan Race, the Utah Spartan Beast!    Says Hackenbruck, “The affiliate cup victory was an amazing accomplishment.  Our entire team made huge sacrifices and put in an unbelievable amount of work to prepare for it. I’m so proud of each team member.”

Hack's Pack Ute, CrossFit Games 2012

Hacks Pack Ute dominated the competition.  Out of 11 team WOD’s, they took 1st in five of them, and with tasks from Sprinting, Yoke carrying, burpees, muscle-ups, rope climbs, and Olympic lifts, they were a well-rounded team that stuck together and focused on their personal bests during each event.

During the last WOD, a waterfall that required each team member complete their workout before the next could begin, they not only finished first but eclipsed last year’s winning team time by over two minutes.   The final WOD called simply “The Girls” included the escalation of well-known CrossFit WODs (with female names). Completing the series in 21:43, they faced “Elizabeth”, “Fran”, “Isabel”, “Grace”, “Diane”, and “Karen.”  When the last of the wall balls were thrown to complete “Karen”, (150 of them with a 20lb ball for time)  Hackenbruck himself, had thrown 111/150 of them unbroken, they were the champions.

Reebok CrossFit Games Team Commentator Joe Westerlin, who is one of the co-owners of CrossFit Omaha, an affiliate that saw two of it’s athletes, Kyle “Special K” Kasperbaur finish third in individual and Stacie Tovar finish 12th overall female in the 2012 Games had this to say of Hackenbruck’s performance, “We knew that if the ball was in Tommy Hackenbruck’s hands during that final workout, it would be impossible to beat him.”  Westerlin went on to say, “And he’s so dominating a competitor that no one would stand a chance in that workout against him.”

Westerlin provided the spectator stream commentary throughout the games and had a front row seat to the team’s performance throughout the eleven workouts.  He had this to say of Hackenbruck as an individual athlete, “He’s such a successful individual performer, it’s safe to say that he was probably one of the best if not the best individual competing in the team competition this year.”

Hackenbruck cites their training for their success, “Training for the event is arduous and with challenging WODs, each person performed amazingly, we did exactly what we had to do and had each other’s back the whole weekend.”  Hackenbruck also acknowledged their tight knit community for helping them succeed and expressed his thankfulness, “We are very grateful to our community for the love and support, cheering us on in LA and back home in salt lake city.”

Spartan Race is a familiar battleground for CrossFit competitors and community members.  In fact, CrossFitters are finding that Spartan Races are excellent competitions for individuals, teams, and boxes in the CrossFit community.  Recently, Regionals CrossFit competitor Janice Marie Ferguson was part of an elite field of women competing in Pennsylvania.  Taking home 11th, she’s coming back to more races in 2012 and continuing her training towards next year’s Games.  She says simply, “I love obstacle races, and I love CrossFit.”  It’s a sentiment shared by many in the CrossFit community.

Hackenbruck gave additional insight into how his team prepared for their Games success, “As hard as the preparation was we made sure to have some fun too. As a team we spent one weekend stand-up paddle boarding and had a couple family BBQ’s.”

Hacks Pack Ute, Spartan Beast

Hacks Pack Ute had another secret weapon, the Utah Spartan Beast!  Hackenbruck says, “We also ran the Utah Spartan Beast together two weeks before the competition. Running together the whole way we really bonded as a group, encouraging one another and cracking some jokes too.”

Don’t expect Hacks Pack Ute to celebrate or rest too long.  They are already eagerly looking ahead to the 2013 Games.  Hackenbruck assured me, “We are looking forward to many more adventures over the next year, and will be training hard to defend our title of the fittest team on Earth.”

Additional Media: 

Click HERE to see a video from Reebok CrossFit’s site highlighting Hack’s Pack Ute at the Reebok CrossFit Games. 

Do you want to join the Utah Spartan Beast in 2013?  It’s making it’s return June 29, 2013.  Join Tommy for a race that promises to be another incredible Spartan experience.  Click HERE for more information and to get registered!

For more information on Ute CrossFit, Click HERE.  

Photos courtesy of Aly Tolles, Ute CrossFit. 

Tags: , , , , ,