Because I have worn exclusively Inov8 Talons for the past 6 years with my mountain running career I will use these as a comparison.  I take pride in seeing if the Reebok “truly” is a better shoe.

First: Fit.  I wear a size 10 and the size 10 was pretty darn close.  If anything I would prefer perhaps a 9 and 3/4 if it was possible because I like a slightly tighter fitting shoe.  Where I noticed this a little was on the traverse wall where I had my feet at a tangent to the wall and I was “edging” my way along.  Overall, not a problem just a thought.

Second:  Weight.  My 10′s came in at 8.7 ounces.  The Reebok has structure and substantiality that dominates any mountain/obstacle shoe I’ve ever worn.  The sole felt solid and exuded confidence as I ran over the rocky and uneven terrain.  The Reebok also, has the rock guard sole, and the rope guard instep that surely have weight associated with them.  In other words, how is the Reebok so light yet more substantial, more structured and overall more of a “real” shoe and not merely a ”slipper” with traction.  So weight:  A+

Third:  Rock Guard.  I really appreciated and know the importance of a shoe that allows me to plunge the down hills without fear of damaging or slowing my pace in fear of stepping on something sharp.  The rock guard was noticed and provides a very confidence boosting advantage.

 Fourth:  Traction.  The lugs were well spaced which allows for great mud-shedding and a stable platform on loose sand.  So much of obstacle racing involves stepping in and out of mud.  Shedding the mud is more important than giant lugs that attract and fill to the level where traction disappears.

Fifth:  Water exiting holes.  Very cool.  As a steeple chaser in college I LOVED my Adidas shoes which had this feature.  Not gimmicky.  Truly was noticed and worked.

Sixth:  Texture and material of shoe.  I like the canvas like durability of the overall shell and outer protection.  It sheds moisture immediately, retains nothing and seems to be durable to the many rocks and barbed wire kicks.

The Reebok All-Terrain series are sweet shoes.  I will be honored to race all obstacle races in them but to also introduce them to the extreme mountain races I do.

 Matt Novakovich “The Bear”

Remember to sign up for your next Spartan Race right here! 

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Born from the trenches of Spartan Races, the Reebok All-Terrain Series is strategically designed with drainage ports that drain water quickly and easily and 360 degrees of traction to shed mud…..The shoe that can handle any abuse a Spartan can give it so you are unstoppable on any course.

Lightweight and breathable this shoe has it all. With a rubberized tongue (complete with holes to help expel water) the Reebok All-Terrain has been generating a ton of excitement from the folks at HQ. Everything from it’s ability to drain water, to it’s lightweight breathable construction has the staff talking about how they can’t wait to get them dirty. With colors that are bright and inviting this shoe is sure to become a fan favorite on the course when it drops in March. Make sure you keep your eye out for it on the shelves in the next couple weeks.

THE REEBOK ALL-TERRAIN SERIES. BUILT SPARTAN STRONG. AVAILABLE 3.15.14

Reebok are ready. Are you? Sign up now for a Spartan Race near you! 

For more info go to http://shop.reebok.com/us/content/all-terrain-series

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See the thing about me is, I’m vain. Or rather some of the things I like to get, I like to keep nice and shiny. Yeah I know, sue me. But that’s why you’ll find that if you look long and hard at my shoe inventory (I’m a runner, what can I say), pretty much any shoe I ever lace up with the knowledge that I’ll be going through mud or even lakes and rivers, are all dark in color. Blacks, greys, dark blues. Why?
Because that way the dirt doesn’t show. I told you I was vain.

Then not long ago I became the owner of a rather flash pair of the Reebok One Cushion Trail shoe. They are bright yellow. The kind of shoe that isn’t shy to let you know it’s there. You know that one friend we all have that has no sense of shame that can do that piercing whistle across a 4 acre parking lot and wave at you for your attention? That’s what these shoes are. However they back up their flash with substance with some left in the tank for some to spare.

When I first tried them on a trail, the first thing I noticed was not just how light and flexible they are, but the teeth on the bottom that just won’t quit. Putting them on, they already have that “broken in” quality that your favorite slippers have, but still have the rigidity and support you’d expect. A neat trick if you can pull it off.

So the first trail run, albeit a reasonably flat one with only a few rolling hills, and immediately the first benefit came rushing to the surface. In order to fully test them, I changed my stride a few times. I land almost flat footed, but changed to a heel-to-toe, the impact each time was absorbed so it felt like I was running on balls of cotton. Sprinting on the balls of my feet proved no different. It’s as though the shoe was mocking me, “Oh yeah, think you can trick me? No problem, I’ve got that part of the foot covered too”.

But the real shocker and ultimately, the most pleasant surprise was one borne of my refusal to get my shiny shoes dirty. I tried them out on the sidewalks and roads and despite the teeth on the bottom, the shoes are so well balanced, they are perfect for road running. In fact, I placed so much confidence in them, I used them over my regular road running shoe and they saw me take off over 40 minutes off my PR when I finished the Long Beach Marathon. What’s more, I attribute this to just how good my feet and lower legs felt throughout the course. Impact was getting absorbed, the shoes were snug, yet not tight and gave me that extra little spring we all know we like.

So, whether it was deliberate or not, what you have here is a shoe that is equally at home helping you collect your Trifecta, or tearing up PR’s in road races. A very useful asset to have in your arsenal, wouldn’t you say?

Make sure to try a pair for the next Spartan race that you sign up for at Spartanrace.com

source: reebok.com

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by Mike Levine, Spartan Staffer

I am Reebok, I am CrossFit, I, am a Spartan.  Going back to the age of seventeen, the first national sponsor that approached me as an athlete was Reebok.  A young Division I athlete, and I was branded head to toe by some really great people at Reebok.  They made sure I had everything I needed and were gracious in every way.  Fast-forward fifteen years…Now, I train at CrossFit Lighthouse in New York with an incredibly committed group of like-minded people and I work for Spartan Race.  I was incredibly exited with our announcement at the Times Square event that I was now coming full circle, and rejoining with Reebok.  With Citi Field nearly upon us, I can’t wait to see how Reebok and Spartan put on the Sprint in my back yard.

Spartan is an amazing brand of empowerment.  We are a dedicated group of professionals who inspire people to reach for the best and demand the absolute best of themselves.  We are not defined by a race.  Rather we are measured by the successes of our followers.  To our fellow Spartans, I tell you from personal experience that Reebok is no different.  They are Spartans.  This partnership brings us incredible opportunities.  There is a tremendous synergy between our two brands.  As gracious partners, Reebok invited us into their world and we will enjoy a tremendous relationship, we will certainly look much better in our new gear, and we will have an amazing brand to grow with.  Reebok stands behind their athletes.  They are a brand that helps their followers fulfill their dreams…sounds like a Spartan if you ask me.  So come out to one of our races this year, meet our Reebok ambassadors, get some new gear, and have some fun.

There’s still time to join us in Citi Field April 13th.  Get signed up HERE!

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Joe De Sena

Dear Spartan Community, 

When I started Spartan Race along with six other extreme athletes, we had a simple goal: rip people off their couches to do what humans were made to do; run, jump, climb and sweat.  We knew how outdoor sports and adventure changed our lives so, based on the discipline and strength of the ancient Spartans, we set out to create a challenge and inspire performance. Above all, we knew we could take what we learned and change other people’s lives for the better. 

We’ve had quite a journey since those early days. And now we’re stepping it up in a big way as we embark on an incredible new partnership. Reebok is now the title sponsor for Spartan Race, which kicked off today at The Reebok Spartan Race Times Square Challenge.  

Why Reebok?  We both share the same ideals about the future of fitness and how it can transform people and communities forever. Back in 2010, we started with a small race of a few thousand people in Vermont. Even then we aimed to create a sport. In 2013, we’ll see half a million Spartans cross our finish line.  We are the leader in obstacle course racing with timing standards, global rankings, escalating distances, and cash purses. This is a sport for everyone, for all levels and all ages, from the elite athlete, to the first time participant.

Reebok shares our vision; they recognize that Spartan Race is more than just a race, it’s a lifestyle.  We both believe that through fitness, ordinary people can realize their full potential and reap the benefits of a healthy lifestyle.

We now have the platform we have been looking for. The DNA of Spartan Race won’t change. We’ve just found a partner to help us continue the journey we started at that very first race in 2010.  

Thanks to everyone at Spartan Race and Reebok. It’s time to take this to the next level… together.  

Sincerely,

Joe De Sena 

Spartan Race Founder and CEO

 

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Brands Launch New Collaboration with Reebok Spartan Race Times Square Challenge” in New York City; a Celebration of America’s Newest Sport: Obstacle Racing

Canton, MA [January 17th, 2013] – Reebok, the global fitness brand, and Spartan Race, the world’s leading obstacle racing series and Outside Magazine’s Best Obstacle Race in 2012, have today announced a multi-year partnership. The collaboration marks Reebok’s commitment to one of the world’s newest and fastest growing sports – obstacle racing.

As part of the multi-year collaboration, Reebok will be the title sponsor for the global race series beginning with the first race of the season at Vail Lake Resort in Temecula, CA on January 26th and 27th, and the official apparel, footwear and accessories supplier for the Reebok Spartan Race series. In addition, the Reebok Spartan Race will be featured in the brand’s upcoming global marketing campaign – the first time obstacle racing has been featured in a major campaign. Reebok also plans to develop a range of products specifically created for the demands of Reebok Spartan Race athletes, which will be available in fall 2013.

The partnership was launched with a traffic-stopping live event in New York – The Reebok Spartan Race Times Square Challenge. Times Square’s first ever extreme obstacle race saw hundreds of contestants take part including actress/model Brooklyn Decker; former NY Giants All-Pro Tiki Barber; Spartan Race Champion Hobie Call; and Spencer Hendel, winner of the Obstacle Course event at the 2012 Reebok CrossFit Games.  The Times Square course featured a 7 ft. wall climb, a mud crawl with barbed wire, a 10 ft. high Hercules Hoist, a 75 ft. sandbag carry, and other obstacles..

The tie-up between the two brands is built on shared values about the future of fitness. Reebok’s mission is to change the way people perceive, experience and define fitness and empower them to be physically, socially and mentally fit for life. Spartan Race is the perfect partner to help spread this message. Founded in 2010, the race series expects to attract 500,000 athletes in 2013, up from 350,000 in 2012, many of whom are people looking for a new alternative to more traditional forms of fitness.  Spartan Race currently has more than 2.3 million “likes” on Facebook and is one of the fastest growing series in the sport of obstacle racing.

Spartan is a timed event series featuring races at three escalating distances in locations worldwide. The series culminates in a world championship finale with a prize fund of over $500,000. As well as the competitive elite heats, Spartan Races are set up for all levels and ages of athlete to take part and engage in a new form of fitness.

“At Reebok, we recognize that the fitness landscape is changing. More and more, people are beginning to see fitness as part of their lifestyle rather than simply an activity, said Matt O’Toole, Chief Marketing Officer at Reebok.  “Spartan Race is at the forefront of this movement. It enables people to come together to experience fitness with a community of like-minded people – to take part in something that is challenging and daunting, but at the same time, inspiring and fun. This is what makes it so rewarding, and is a large part of what is fueling the incredible growth of the sport.”

Adds Spartan Race founder Joe De Sena, “Reebok shares our vision – they think, act, and live exactly like we do down to the last detail. Both organizations believe that through fitness, ordinary people can realize their full potential and reap benefits throughout their lives.

“Reebok will help us expand globally, pursue our goals of making obstacle racing an Olympic sport, share the healthy living we promote, and rip people off their couches and do what human beings were made to do: run, jump, sweat and climb,” De Sena said.

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games and main event partner and official apparel and footwear supplier for the 2013 Red Bull X-Alps. For more information, visit Reebok at www.reebok.com. Or, discover Reebok at the following locations: http://reesha.re/plus; http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok

About Reebok Spartan Race

Reebok Spartan Race, voted Outside Magazine’s Best Obstacle Race in 2012, is the world’s leading obstacle racing series and the first of its kind to have global rankings. With 350,000 participants in 2012 and 60 events planned for 2013, Reebok Spartan Race is making this one of the fastest growing sports in the world. Reebok Spartan Race is a timed event series featuring races at four escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions – with a half-million dollars in cash and prizes awarded in 2012 alone. While featuring competitive elite heats, Reebok Spartan Races are for athletes of all levels and abilities and are geared toward ripping people off their couches and into the outdoors.

You’ll Know at the Finish Line – A Spartan Guide to the Sport of Obstacle Racing, a new e-book from Spartan Race co-founders Joe De Sena and Andy Weinberg that inspires readers to find and unleash their inner warrior, is available for free on the company’s website.

Go to http://www.spartanrace.com/ for more information, a schedule of events or to register for a Reebok Spartan Race. For videos, please visit www.spartanrace.tv.

Spartan Race

Alfred Schreiber

Mobile: (646) 320 -5142

Jeff Blumenfeld

Direct: (203) 655-1600

Mobile: (203) 326-1200

jeff@blumenfeldpr.com

Reebok

Dan Sarro

Direct: (781) 401-4443

Daniel.sarro@reebok.com

Richard Barker

Direct: +1.646.619.2805

Mobile: +1.917.287.9992

Richard.barker@mcsaatchi.com

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