The notion that a company that sells medication and products to help aid your well-being and health also sells cigarettes, on the surface of it, would baffle some.

But for many years, CVS has sold cigarettes and tobacco products in the same stores that sell nicotine patches and gum, as well as medication designed to prolong life and alleviate physical suffering.

So with the news that as of October 1st, they will no longer sell these products is seen as a move in the right direction for those who aren’t advocates of smoking. Praise has even come from the highest office in America – The White House. President Obama said, “As one of the largest retailers and pharmacies in America, CVS Caremark sets a powerful example, and today’s decision will help advance my administration’s efforts to reduce tobacco-related deaths, cancer, and heart disease, as well as bring down health care costs - ultimately saving lives and protecting untold numbers of families from pain and heartbreak for years to come.”

CVS Caremark’s decision to stop selling tobacco products is consistent with the positions taken by the American Medical Association, American Heart Association, American Cancer Society, American Lung Association and American Pharmacists Association that have all publicly opposed tobacco sales in retail outlets with pharmacies.

And while the move is certainly a bold and morally correct one, it appears that it’s also one that won’t affect the financial side of things.

The decision to stop selling tobacco products does not affect the company’s 2014 segment operating profit guidance, 2014 EPS guidance, or the company’s five-year financial projections provided at its December 18th Analyst Day. CVS estimates that it will lose approximately $2 billion in revenue on an annual basis from those that buy cigarettes, tobacco and related items, equating to approximately 17 cents per share. Given the anticipated timing for implementation of this change, the impact to 2014 earnings per share is expected to be in the range of around 6 to 9 cents per share. The company has identified incremental opportunities that are expected to offset the profitability impact. This decision more closely aligns the company with its patients, clients and health care providers to improve health outcomes while controlling costs and positions the company for continued growth.

In addition to this, CVS has announced that they will run a national smoking-cessation program in the spring. The program will include information and treatment on smoking cessation at CVS/pharmacy and Minute Clinic locations in addition to online resources.

It is understood that 7 out of every 10 Americans who smoke say they want to quit and around half attempt it each year. The sad fact is, nicotine is one of the most highly addictive drugs on the planet. Without having ever experienced nicotine dependency, as with most, if not all drugs, quitting is a hard fight and not one that should be dismissed nonchalantly.

Spartan Race Founder, Joe Desena, was quick to comment on the decision that CVS took, taking it one step further.

“I will probably start a shit storm here but if Andy and I were to run a school, a town, a city, or the country it is really simple to describe what we would do:

-Lights out by 10 pm – nothing good happens to anyone late at night.

-Cigarettes would be banned.

-Soda would be banned.

-Junk Food would be banned.

-We would have a giant bell that rang at 5 AM waking everyone up and 100 burpees every morning would be mandatory before you could eat breakfast or start your car.

-Insurance would cost less for healthy people, taxes would be lower.”

Hardline, it would seem.

The message is getting clearer through Americans and the rest of the world. Adopting a healthier way of life is way more than a “fad.” It’s a way of life that Spartan Race encourages at every opportunity.

Sign up for a race and you’ll truly understand when we tell you that you’ll know at the finish line.

Tags: , ,