by Tom McCormack

In 2012, we issued a challenge to the Spartan Community.  We asked for teams to come out, in force, and that the biggest team of the year would be handsomely rewarded.  We had quite a showing, but none more so than a team from the West Coast, going by the team name, “Weeple Army.”   The Weeples were not just the biggest team on the year, they were the biggest team at THREE events in 2012.  They were the biggest team at the SoCal Super, the Sacramento Beast, and the Malibu Sprint earning a Biggest Team Tri-Fecta in CA!

Captain:  Dave Huckle

Final 2012 Biggest Team Results

Top 5 teams for 2012 based on the amount of finishers at every event.

Malibu Sprint Weeple Army

150

Mid-West Super Spartan Chicago Spartan

146

Sacramento Spartan Beast Weeple Army

144

Pennsylvania Spartan Sprint Team Limitless

139

Indiana Sprint Spartan Race 2012 Midwest Collegiate Street Team

134

 

Malibu 2011 was the first of the three Weeple Army appearances.   They arrived with 20 team members and participated in the Hurricane Heat.  Just 60 days later, they arrived at the 2012 SoCal Spartan with 73 members, many of them again participating in the Hurricane Heat at 6am.  They were hooked!

The Weeples are focused primarily on mud and obstacle races, 5ks, marathons, but while having fun and enjoying the event, regardless of their finish times.

David Huckle, Weeple Army team captain did 39 events throughout the course of the year finishing all types of throughout the year and in some cases two events per weekend.  The Weeple Army Running Group now almost 800 members.  From racers that are running their first 5k mud run, all the way up to the Ultra Beast and Death Racers.  They are a varied and dedicated crew.  In fact, two of the Weeple faithful are now Spartan Race employees!  Matt Trinca and Steffen “Cookie” Cook.

Ricky Ignacio, another Weeple,  started his journey with the Malibu Hurricane Heat by showing up late and taking a beating from Joe D. and the Spartan staffers but he finished Ultra Beast less than a year later.  Spartan elite racer Ang Reynolds is also a proud Weeple. We featured one of her blogs recently for Spartan Chicked Tuesday.

Six Weeples arrived at the Spartan Death Race, and four of them finished!  Not too shabby! Congratulations Weeple Army, and keep a lookout for team captain Dave, who will be traveling to a number of 2013 events around the world, paid for by Spartan Race.

Think you’re ready to put a team together?  Get signed up today.

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Brands Launch New Collaboration with Reebok Spartan Race Times Square Challenge” in New York City; a Celebration of America’s Newest Sport: Obstacle Racing

Canton, MA [January 17th, 2013] – Reebok, the global fitness brand, and Spartan Race, the world’s leading obstacle racing series and Outside Magazine’s Best Obstacle Race in 2012, have today announced a multi-year partnership. The collaboration marks Reebok’s commitment to one of the world’s newest and fastest growing sports – obstacle racing.

As part of the multi-year collaboration, Reebok will be the title sponsor for the global race series beginning with the first race of the season at Vail Lake Resort in Temecula, CA on January 26th and 27th, and the official apparel, footwear and accessories supplier for the Reebok Spartan Race series. In addition, the Reebok Spartan Race will be featured in the brand’s upcoming global marketing campaign – the first time obstacle racing has been featured in a major campaign. Reebok also plans to develop a range of products specifically created for the demands of Reebok Spartan Race athletes, which will be available in fall 2013.

The partnership was launched with a traffic-stopping live event in New York – The Reebok Spartan Race Times Square Challenge. Times Square’s first ever extreme obstacle race saw hundreds of contestants take part including actress/model Brooklyn Decker; former NY Giants All-Pro Tiki Barber; Spartan Race Champion Hobie Call; and Spencer Hendel, winner of the Obstacle Course event at the 2012 Reebok CrossFit Games.  The Times Square course featured a 7 ft. wall climb, a mud crawl with barbed wire, a 10 ft. high Hercules Hoist, a 75 ft. sandbag carry, and other obstacles..

The tie-up between the two brands is built on shared values about the future of fitness. Reebok’s mission is to change the way people perceive, experience and define fitness and empower them to be physically, socially and mentally fit for life. Spartan Race is the perfect partner to help spread this message. Founded in 2010, the race series expects to attract 500,000 athletes in 2013, up from 350,000 in 2012, many of whom are people looking for a new alternative to more traditional forms of fitness.  Spartan Race currently has more than 2.3 million “likes” on Facebook and is one of the fastest growing series in the sport of obstacle racing.

Spartan is a timed event series featuring races at three escalating distances in locations worldwide. The series culminates in a world championship finale with a prize fund of over $500,000. As well as the competitive elite heats, Spartan Races are set up for all levels and ages of athlete to take part and engage in a new form of fitness.

“At Reebok, we recognize that the fitness landscape is changing. More and more, people are beginning to see fitness as part of their lifestyle rather than simply an activity, said Matt O’Toole, Chief Marketing Officer at Reebok.  “Spartan Race is at the forefront of this movement. It enables people to come together to experience fitness with a community of like-minded people – to take part in something that is challenging and daunting, but at the same time, inspiring and fun. This is what makes it so rewarding, and is a large part of what is fueling the incredible growth of the sport.”

Adds Spartan Race founder Joe De Sena, “Reebok shares our vision – they think, act, and live exactly like we do down to the last detail. Both organizations believe that through fitness, ordinary people can realize their full potential and reap benefits throughout their lives.

“Reebok will help us expand globally, pursue our goals of making obstacle racing an Olympic sport, share the healthy living we promote, and rip people off their couches and do what human beings were made to do: run, jump, sweat and climb,” De Sena said.

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games and main event partner and official apparel and footwear supplier for the 2013 Red Bull X-Alps. For more information, visit Reebok at www.reebok.com. Or, discover Reebok at the following locations: http://reesha.re/plus; http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok

About Reebok Spartan Race

Reebok Spartan Race, voted Outside Magazine’s Best Obstacle Race in 2012, is the world’s leading obstacle racing series and the first of its kind to have global rankings. With 350,000 participants in 2012 and 60 events planned for 2013, Reebok Spartan Race is making this one of the fastest growing sports in the world. Reebok Spartan Race is a timed event series featuring races at four escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions – with a half-million dollars in cash and prizes awarded in 2012 alone. While featuring competitive elite heats, Reebok Spartan Races are for athletes of all levels and abilities and are geared toward ripping people off their couches and into the outdoors.

You’ll Know at the Finish Line – A Spartan Guide to the Sport of Obstacle Racing, a new e-book from Spartan Race co-founders Joe De Sena and Andy Weinberg that inspires readers to find and unleash their inner warrior, is available for free on the company’s website.

Go to http://www.spartanrace.com/ for more information, a schedule of events or to register for a Reebok Spartan Race. For videos, please visit www.spartanrace.tv.

Spartan Race

Alfred Schreiber

Mobile: (646) 320 -5142

Jeff Blumenfeld

Direct: (203) 655-1600

Mobile: (203) 326-1200

jeff@blumenfeldpr.com

Reebok

Dan Sarro

Direct: (781) 401-4443

Daniel.sarro@reebok.com

Richard Barker

Direct: +1.646.619.2805

Mobile: +1.917.287.9992

Richard.barker@mcsaatchi.com

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by Beth Connolly

[Editor's note: This piece is part of our Spartan Military Profile series, in which we tell the stories of Spartans who serve their country.  Check out the first post in the series here.]

Nick and friends on race day (Nick is 2nd from left)

If any first-time racer could run an eight mile Super Spartan course, break his ankle twenty feet from the finish line, and still cross it in relatively good humor, it would have to be Nick Nakamura, 31.  Whether it’s the L.A. County native’s laid back California mentality or his military training after nine and a half years in the Navy is anyone’s guess.  All I know is that during our phone interview, when I asked him to tell me how he broke his ankle, he cracked up and said, “It was pretty funny…I think it was funny, anyways.”

Read the rest of this entry »

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