by Carrie Adams
This story is special to me, because as a female endurance athlete, single mother to two daughters, AND a Spartan employee, promoting the women who come to our races and encouraging more to take part means a lot to me! Spartan Race is one of the fastest growing active racing organizations in the world. We are more than just your average “mud” run we are an international obstacle racing organization that promotes athleticism, an active lifestyle and bringing together a community of people across the globe. A community of people comprised of some pretty amazing women and girls.
Spartan Chicked is a movement I began last summer to educate, motivate, and empower women and girls to begin and continue active, competitive, supportive, and fitness driven lifestyles.
Currently, 32% of Spartan Race competitors are female and we are looking to increase those numbers in 2012 with efforts focused on our female demographic and encouraging participation in our 32 global events. With Spartan Chicked gear and some big ideas for 2012, expect to hear a lot about the Spartan women! 30,000 women raced with Spartan in 2011 and that number is expected to double in 2012!
Spartan Chicked is a movement open to women of all athletic backgrounds from competitive to just beginning a journey of health and well-being. Competitive female athletes like Xterra racer Jennifer Tobin, 2011 Spartan first place female, professional adventure racer Danelle Balangee, Olympic hopeful Lindsey Scherf Georgia Spartan Sprint winner, and Canadian National team member Claude Godbout, Spartan Beast second place finisher have all graced Spartan courses with their feats of athleticism and performance. Check out the special edition Spartan Chicked video that details the movement and some of the amazing women.
Our nearly 700,000 FB fans are represented by 30% female fans and Spartan Race TV and Radio Show regularly feature female Spartan stories and special interests and every Tuesday is dedicated to Spartan Chicks on all our digital platforms highlighting our amazing community. Spartan Chicked has a dedicated blog that is regularly updated by Spartan Chicks!
The Spartan Chicked campaign targets young women and girls to show them that being strong, capable, and pushing ourselves is fun and fulfilling. We are here to inspire a nation to get off the couch, take care of their bodies, and ultimately challenge themselves to push through obstacles and overcome adversity.
Our Spartan tagline is “You’ll Know at the Finish Line” and we want as many women as possible to get to experience that feeling of achievement through one of our races!
We will be featuring the amazing Spartan women on our blog and telling their stories. So look forward to more from our Spartan Chicked community!
Are you a Spartan Chick? Two things.
1. Become a part of our closed network on FB: Click HERE and request to join. No boys allowed! We share fitness tips, nutrition information, motivation, support and everything in between.
2. If you want to share your own Chicked story, email firstname.lastname@example.org!